A little about me...
Hi - I’m Shawn, a Senior Product Designer and design leader with 17+ years of global experience building meaningful, human-centred digital products at scale.
I specialise in shaping complex systems and enterprise-grade SaaS experiences through structured research, strategic design thinking, and scalable design systems that drive product clarity, user engagement, and measurable outcomes.
My work spans creative leadership, cross-functional collaboration, and end-to-end UX/UI ownership, from discovery and prototyping to delivery and governance.
Let's connect, find me on LinkedIn
Design Philosophy
I bridge strategy and execution by integrating research insights, stakeholder vision, and data-informed decision-making to create intuitive, adaptive, and long-lasting experiences.
I believe in;
Design systems as strategic assets
Scalable foundations that reduce risk, speed delivery, and unify experience across products.
Empathy is a core principle
Truly understanding our users and cutomers so that design solves real problems.
Collaborative craftsmanship
Fostering trust across product, engineering, research, and leadership.
Experience
HP Inc
Senior Product Designer & UI/UX lead
2022 - Present (Vancouver, Canada - Remote)
I lead experience design across HP Anyware’s enterprise SaaS platform, working at the intersection of complex technical constraints, scalable systems, and user-centred design.
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Own UX strategy and execution for HP Anyware’s enterprise SaaS platform, spanning core product workflows, global settings, and support experiences.
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Lead design system evolution and governance, enabling multiple product teams to ship consistently at scale.
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Partner closely with product, engineering, and leadership to define patterns, resolve complex edge cases, and improve usability across highly technical workflows.
Oneflow Systems
Senior Product Designer & Design Lead
2018 - 2022 (London, UK - Remote)
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Owned UX and UI design for OneFlow’s core SaaS platform, shaping the product from early-stage growth through increased maturity.
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Undertook user research and on-site customer visits, observing real-world workflows to inform software design decisions and product improvements.
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Created foundational interaction patterns and workflows for complex operational tools.
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Built and maintained the company’s first design system to support scalable product development.
Zim Design
Senior Designer & Creative Director
2013 - 2021 (London, UK - Hybrid)
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Creative Director and senior design partner for startups, scale-ups, and established organisations across the UK and internationally.
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Led UX and UI projects alongside brand and campaign work, designing user journeys, interaction models, and high-fidelity interfaces for digital products and websites.
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Managed and mentored junior designers, setting creative and UX standards, reviewing work, and ensuring high-quality delivery across projects.