A little about me...
I’ve spent the last 17+ years designing products that connect with people—where form and function meet in just the right way. As a senior product designer and creative director, I thrive on turning complex problems into clean, intuitive experiences that feel effortless.
Originally from London and now based in Victoria, Canada, my work is fueled by a love of travel, culture, and creativity that crosses borders. Design, for me, is as much about empathy and exploration as it is about pixels and prototypes.
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Experience
HP (Canada)
Snr Product Designer & UI Expert
2022 - Present (BC, Canada - Remote)
Leading UX, UI, and creative design for HP Anyware’s digital products and services, including SaaS platforms and knowledge resources. Driving end-to-end product design, from research and prototyping to scalable design systems and visual branding, ensuring a seamless user experience across complex enterprise workflows.
HP (UK)
Senior Product Designer & Design Lead
2021 - 2022 (London, UK - Hybrid)
UX/UI lead for HP SiteFlows digital products and services, including SaaS platforms, responsive websites, and global design systems. Collaborated with product managers, developers, and stakeholders to deliver scalable, user-centred solutions.
Zim Design
Senior Designer & Art Director
2013 - 2022 (London, UK - Hybrid)
Worked with leading agencies and startups across London’s design industry, delivering user-centred digital products, design systems, and brand identities. Projects ranged from SaaS platforms to consumer-facing apps and websites.